Strategic consulting
MWAC can lay out the plan you need to win. From arranging for survey and focus group research to analyzing that data, developing effective messages that motivate your audiences to action, and crafting a plan that makes a difference, MWAC guides you to a clear path to success.

Research analysis and messaging
Reaching the public and policymakers with effective messages is not a matter of instinct. It takes quantitative and qualitative research combined with analytical experience and creativity. MWAC develops polling and focus group questionnaires and works with the state's top research firms to accurately measure the opinions and attitudes of voters and other constituents. We work with Michigan's leading economic researchers to quantify the financial and social benefits of your business or industry. Analyzed and packaged into understandable messages, this information forms the foundation of advocacy communications that work.

Government relations support
All MWAC services are channeled into successful advocacy campaigns that support our client's advocacy goals and objectives. We help create a climate and foundation for your successful lobbying and government relations efforts.

Materials preparation
MWAC prepares communication vehicles that cut through the clutter of today's data overload. Brochures, media kits, fact sheets, annual reports, 30-second radio or television ads or 10-minute advocacy videos, MWAC gives you the tools you need.

Media relations
Our principals know reporters and editors at every major newspaper, television station and radio station in the state. In desk side or telephone interviews, and through news conferences, media roundtables and other special media events, we get your story the attention it deserves.

Media training
Message delivery and discipline can be learned. Our staff teaches clients how to prepare for and successfully deliver their news to reporters, print and electronic.

Coalition building
The MWAC team has helped clients manage some of the most complex and contentious issues in recent Michigan history, achieving success for coalitions in the Legislature and in statewide, countywide and local ballot proposal campaigns.

Crisis management
Preparation is the key to avoiding emergencies. When crisis strikes, MWAC can give you the advice and personal attention critical to managing the first hours of trouble. Our counseling and services guide you through the daunting - and often tragic - aftermath, when you simply must communicate with all of your internal and external publics.