Throughout his more than two decades as an award-winning journalist and public relations executive, Roger has been recognized as one of Michigan’s best communicators and has distinguished himself as a researcher, writer, strategist and tactician of integrity and high quality.

In 1981 Roger earned a bachelor's degree in journalism from Michigan State University, where he also taught for about a decade. While a reporter and political bureau chief at The Detroit News, Roger won many awards for journalism excellence, including being named Michigan's Best Reporter in 1986 by a Detroit magazine, and three times being nominated by The News for a Pulitzer Prize. He also co-authored "The Journey of John Engler," a 1990 book about then-state Sen. John Engler's upset of heavily favored incumbent Gov. James J. Blanchard. He appeared as a journalist commentator on radio and TV political and issue programs across the state.

In 1991, Roger left The News to become president and minority partner at the Lansing-based public relations firm of Rossman Martin & Associates. In 2004, Roger teamed up with his current partner, David Waymire, to launch Martin Waymire Advocacy Communications.

During his 18 years in public relations, Roger has won numerous regional and national awards for PR excellence. In 1996, his firm won two Silver Anvils, the nation's top public relations award. Roger was the lead researcher and strategist for one of the Silver Anvil winning campaigns. In 1998, Roger was again a finalist for a Silver Anvil for his work on behalf of Greektown Casino in Detroit. His campaigns have won “Best of Show” twice in the PRSA Mid-Michigan chapter Pace Awards contest. He was also named “Pacemaker of the Year” in 2001 by PRSA Mid-Michigan.

Roger specializes in issue management, media relations, crisis communications and community relations. He has provided winning counseling and services to corporations of all sizes, trade associations, coalitions and individuals. His areas of expertise include health care, tax policy, the state legislature and governor, casino gaming, ballot question campaign planning and management, local government issues, and more.